Sylveon A Guide To Battle - 1047 Words

Valerie opened her eyes as the door to her gym opened, she watched the trainer approach the arena. She smiled as she pulled the sleeves of her kimono up to her mouth and eyed the challenger. Valerie got to her feet as she headed towards her spot of the arena. â€Å"I welcome you challenger. I am Valerie, the fairy type gym leader. It is good to see the champion’s son finally on his feet and ready to fight. Tell me, do you bear the great dragon at your side?† Valerie asked as Emma and Jack walked to the side of the gym. Ryder smiled as liepard gave off a growl, as he scratched the dark type behind the ear. â€Å"I do but I won’t be battling with him.† Ryder stated as he grabbed leafeon’s ball from his side. â€Å"Then show me the power of an aura†¦show more content†¦Ã¢â‚¬Å"Quick attack.† Leafeon turned rushing forward. Hitting Sylveon in the side she skidded along the field. The other members in the gym gasped as the Sylveon shook h erself off. â€Å"Disarming voice.† The waves of pink flew through the air. â€Å"Shadow ball.† The dark orb flew forward hitting and breaking the beams apart. Leafeon rushed through the dust as he crossed the distance between the two. â€Å"Leaf blade.† Leafeon’s tail began to glow as he jumped up above Sylveon. Swinging down he aimed for the intertwining pokemon’s head. Sylveon ribbons flew up wrapping themselves around the grass type. Before throwing him backwards. â€Å"Giga impact!† Valerie shouted as Sylveon rushed forward. The multitudes of color encircled the pokemon. It struck leafeon throwing him into the wall. The dust cleared after a few moments, revealing the knocked out evolution. Ryder’s mouth went dry as he grabbed the pokeball at his side and recalled the downed pokemon. He stared at the ball for a moment before replacing it to his belt. Grabbing the ultra ball and took a deep breath. â€Å"Silvally.† The feath ers on the pokemon’s head stretched. Valerie gave Ryder a curious look as silvally looked over at its trainer. â€Å"Ice beam.† Ice flew from silvally’s mouth nearly hitting Sylveon as she jumped out of the way. â€Å"Fairy wind.† Sylveon spun her ribbons as she created the wind. â€Å"Earthquake.† The synthetic pokemon slammed his feet onto the ground.

Analysis Of The Book Keeper N Me - 1496 Words

Richard Wagamese, the award-winning author of the novel Keeper’n Me (2006) as well as various other literary pieces such as Dream Wheels (2006), Medicine Walk (2014), and Indian Horse (2012), was born in 1955 in Northwestern Ontario and is from the Wabaseemoong First Nation. Through the combination of Wagamese’s fictional writing blended with components of his personal life in Keeper’n Me specifically, the fifty-nine year old author has been recognized for this and other phenomenal works through a variety of diverse awards in his years of writing including being the recipient of the 2012 National Aboriginal Achievement Award for Media and Communications. His debut novel allows audiences to get a glimpse of what this writer is capable of and furthermore his personal life as he incorporates many fascinating concepts into it while keeping it a light read. While bearing some resemblance to the author’s life, Keeper’n Me illustrates an intriguing story behind a young man, Garnet Raven, who going through residential schools and the foster care system starting at a very young age, eventually finds his way home to White Dog Reserve where his family awaits his return. The novel begins with the protagonist along with his siblings, Jane, Jackie, and Stanley, being taken away from their family then becoming split up among themselves. While his brothers and sister find their way back, Garnet faces a more troublesome path. Following his escape from his foster home in his teen years, heShow MoreRelatedStructuralism and Interpretation Ernest Hemingways Cat in Ther Ain9284 Words   |  38 PagesPorter Institute for Poetics and Semiotics Analysis and Interpretation of the Realist Text: A Pluralistic Approach to Ernest Hemingways Cat in the Rain Author(s): David Lodge Source: Poetics Today, Vol. 1, No. 4, Narratology II: The Fictional Text and the Reader (Summer, 1980), pp. 5-22 Published by: Duke University Press Stable URL: http://www.jstor.org/stable/1771885 . Accessed: 14/03/2011 05:14 Your use of the JSTOR archive indicates your acceptance of JSTORs Terms and Conditions of Use,Read MoreZoo: Project Planning and Behavioral Issues4538 Words   |  19 PagesGuidelines is organised into sections identifying the steps in the research process: 1. Formulating the research question, 2. Developing the research design, 3. Data analysis and interpretation, 4. Compiling the project report. 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And she sold him that meat she boiled, and bread, and he brought them to his father. 18. and said:Read MoreAnalyzing Texts in Old, Middle and New English2718 Words   |  11 PagesA The analysis of texts 1. Old English – The story of Jacob’s Deceit 17. And hÄ“o sealde him Þone mete Þe heo seaÞ, and hlÄ f; and hÄ“ brÃ… hte Þà ¦t his fà ¦der 18. and cwà ¦Ãƒ °: Fà ¦der mÄ «n! HÄ“ andswarode and cwà ¦Ãƒ °: Hwà ¦t eart ÞÅ «, sunu mÄ «n? 19. And IÄ cob cwà ¦Ãƒ °: Ic eom Ä’sau, ÞÄ «n frum-cenneda sunu. Ic dyde swÄ  ÞÅ « mÄ“ bebude. Ä€rÄ «s upp and site, and et of mÄ «num huntoà °e, Þà ¦t Þu me blÄ“tsiÆ ·e. Translation: 17. 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The Effect of Marketing on Individual’s Buying Decisions’ Free Essays

‘The effect of marketing on individual’s buying decisions’ Research There are various factors that companies must consider when they research a customer’s buying behavior. These include the customer’s personality, gender, self-concept and their state of life. Self Concept: By tailoring their marketing strategy to give the message that a product or service will improve our lives, customers believe that they are bettering themselves by buying these products. We will write a custom essay sample on The Effect of Marketing on Individual’s Buying Decisions’ or any similar topic only for you Order Now The Army’s â€Å"Be All That You Can Be† slogan is a good example of this: by joining the army, you will become a better version of yourself. Gender: Men and women shop differently. One study by Resource Interactive, a technology research firm, found that when shopping online, men prefer sites with lots of pictures of products; women prefer to see products online in lifestyle context—say, a lamp in a living room. Women are also twice as likely as men to use viewing tools such as the zoom and rotate buttons and links that allow them to change the color of products. Consumer’s age and state of life: As we grow older, we change our ideas about what we want and need to buy. Companies are cleverly able to market in a way that can target different age groups and offer a product or service that will make these different groups think they need them. Methodology The aim of the research is to investigate the effect of sales promotions on individual’s buying decisions. More specifically, this approach will compare male and females aged between 20 and 25, and try to find out what influences and impacts their buying decisions. Thomas (2009) indicates that a reliable and effective method when collecting data is a significant element of the research; both qualitative and quantitative methods would be used for continuing this research. This research will choose a focus group as the main method for our study. A focus group is a form of qualitative research used to form a discussion with people and get information from them (Thomas, 2009). In addition, Throupe (2011) indicates that a focus group is seen as an important tool for acquiring feedback and regarding new products in marketing. According to Bell (2005), reliability and validity are the two important elements of choosing research method. Thus, by forming our focus group, we hope to effectively obtain significant, integrated and in-depth information from our interviewees (Saunders et al, 2003). The interview is conducted in an unstructured and natural way where respondents are free to give views from any aspect. Focus groups allow interviewers to study people in a more natural setting than a one-to-one interview. In combination with participant observation, they can be used for gaining access to various cultural and social groups, selecting sites to study, sampling of such sites, and raising unexpected issues for exploration. Their main advantage is their fairly low cost compared to surveys, as one can get results relatively quickly and increase the sample size of a report by talking with several people at once. Within our focus group all participants will be asked five questions. The questions are mainly open-ended questions in order to get more extensive and developmental answers (Saunders et al, 2003). Followed the five questions, we will discuss further depending on how each interviewee responds. Each question will relate to the interviewees’ own experiences about shopping and whether sales promotions or discounts effect their decisions. Each individual interview will run for 10 to 20 minutes. This research will take place in the Learning Resource Centre in the University of Hertfordshire De Havilland campus. Before the interviews, the question papers and recording papers will be prepared. Before we form our focus group, it is important to consider various aspects that companies focus on when forming their marketing campaigns: Interview Questions: 1. What type of marketing do you notice the most? 2. What do you think is the best marketing method that companies use to keep customers buying? . Which of these marketing methods do you think applies the most to our age group? 4. Why do you think our age group is a good target for these marketing methods? 5. Do you think that marketing makes you spend more, less or the same amount as you normally would? Findings After the group discussions, the majority of people we spoke to agreed that the main thing that would make them buy something would be a sale, promotion or some sort of loyalty programme. Dowling and Uncles (1997) ask ‘do these programs really create extra loyalty over that which is driven by the relative value of the product/service, do they encourage customers to spend more, or do they merely bribe a customer to repeat buy? ’ Our focus group recognized the tricks of these loyalty schemes and special discounts. One young woman explained that she received an email from a clothing retailer, offering a pair of shoes for a ‘special discounted price’ and though she knew she had no money, she bought them anyway because she was made to believe she was getting a good deal. Patrick Spenner addresses the reason that many customers follow or ‘like’ companies on social media sites, stating, â€Å"the top reason customers follow a brand†¦[is] to get discounts† (Spenner, 2012). With our focus group, we also considered the various environmental factors that may have an effect on the way we buy. Due to the recession and the fact that we are mainly low-income students, we jump at the chance to save money, even though we may not actually be saving as much as we think. Tim Ambler says that ‘price promotions are the brand equivalent of heroin: easy to get into but hard to get out of. Once the brand and its customers are addicted to the short-term high of a price cut it is hard to wean them away to real brand building† (Ambler, 1999). By continually offering us discounts and special offers, we are tricked into thinking that we are saving money, when in reality we are probably spending just as much as we would normally. Because the items we buy are discounted, we can ‘justify’ buying more, which means spending more. Conclusion Through our focus group discussion, we found that most young individuals, male and female, aged between 20 and 25 are more tempted to buy when they are presented with some sort of promotion, discount or loyalty scheme from a company. Through studying the age, personalities and stage of life of their customers, companies can tailor which marketing strategy will get the most customers buying. In this case, by making customers feel as though they are saving money and ‘in on a great deal’, companies can build loyalty with their customers that ensure they come back to buy time and time again. How to cite The Effect of Marketing on Individual’s Buying Decisions’, Essays

Covent Garden free essay sample

In this quadrangle the Abbey or Convent of St. Peter, Westminster, maintained a large kitchen garden throughout the Middle Ages to provide its daily food. Over the next three centuries, the monks old convent garden became a major source of fruit and vegetables in London and was managed by a succession of leaseholders by grant from the Abbot of Westminster. This type of lease eventually led to property disputes throughout the kingdom, which King Henry VIII solved in 1540 by the stroke of a pen when he dissolved the monasteries and appropriated their land. King Henry VIII granted part of the land to John Russell, Baron Russell, Lord High Admiral, and later Earl of Bedford. In fulfilment of his fathers dying wish, King Edward VI bestowed the remainder of the convent garden in 1547 to his maternal uncle, Edward Seymour, Duke of Somerset who began building Somerset House on the south side of The Strand the next year. We will write a custom essay sample on Covent Garden or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page When Seymour was beheaded for treason in 1552, the land once again came into royal gift, and was awarded four months later to one of those who had contributed to Seymours downfall. Forty acres (160,000 m? ), known as le Covent Garden plus the long acre, were granted by royal patent in perpetuity to the Earl of Bedford. [edit] 1600s to 1800s The modern-day Covent Garden has its roots in the early seventeenth century when land (the Convents Garden) was redeveloped by Francis Russell, 4th Earl of Bedford. The area was designed by Inigo Jones, the first and greatest of English Renaissance architects. He was inspired by late 15th Century and early 16th century planned market towns known as bastides (themselves modelled on Roman colonial towns by way of nearby monasteries, of which Convent Garden was one). The area rapidly became a base for market traders, and following the Great Fire of London of 1666 which destroyed rival markets towards the east of the city, the market became the most important in the country. Exotic items from around the world were carried on boats up the River Thames and sold on from Covent Garden. The first mention of a Punch and Judy show in Britain was recorded by diarist Samuel Pepys, who saw such a show in the square in May 1662. Today Covent Garden is the only part of London licensed for street entertainment. In 1830 a grand building reminiscent of the Roman baths such as those found in Bath was built to provide a more permanent trading centre. [edit] Modern day period By the end of the 1960s, traffic congestion in the surrounding area had reached such a level that the use of the square as a market, which required increasingly large lorries for deliveries and distribution, was becoming unsustainable. The whole area was threatened with complete redevelopment. Following a public outcry, in 1973 the Home Secretary, Robert Carr, gave dozens of buildings around the square listed building status, preventing redevelopment. The following year the market finally moved to a new site (called the New Covent Garden Market) about three miles south-west at Nine Elms. The square languished until its central building re-opened as a shopping centre and tourist attraction in 1980. Today the shops largely sell novelty items. More serious shoppers gravitate to Long Acre, which has a range of clothes shops and boutiques, and Neal Street, noted for its large number of shoe shops. Londons Transport Museum and the rear entrance to the Royal Opera House are also located on the Piazza. The marketplace and Royal Opera House were memorably brought together in the opening of George Bernard Shaws play, Pygmalion, where Professor Higgins is waiting for a cab to take him home from the opera when he comes across Eliza Doolittle selling flowers in the market. In the mid 1950s, before he directed such films as If and O Lucky Man, Lindsay Anderson directed a short film about the daily activities of the Covent Garden market called Every Day Except Christmas. It shows 12 hours in the life of the market and market people, now long gone from the area, but it also reflects three centuries of tradition in the operation of the daily fruit and vegetable market. Alfred Hitchcocks 1972 film, Frenzy, likewise takes place amongst the pubs and fruit markets of Covent Garden. The serial sex killer in Frenzy is a local fruit vendor, and the film features several blackly comic moments suggesting a metaphorical correlation between the consumption of food and the act of rape-murder. Hitchcock was the son of a Covent Garden merchant and grew up in the area; and so, the film was partly conceived (and marketed) as a semi-nostalgic return to the neighbourhood of the directors childhood. Supermodel Naomi Campbell was also discovered by a model scout at the age of 15 whilst walking through the streets of Covent Garden.

The Julian Emperors Were The Emperors Of Rome That Were Related To Jul

The Julian Emperors were the emperors of Rome that were related to Julius Caesar, hence the name. There were four of them that ruled from A.D.14 to A.D.68. Some of them were related to him vaguely, but legally they were still related to him. The first person in the Julian Empire was Tiberius. He was born in Rome on November 16, 42. When he was four, his mother divorced his father and married the Emperor Augustus. He had Tiberius educated on the art of war, and had him command an expedition to Armenia where he fought the Pannonians. While he was fighting, Augustus made Tiberius end his happy marriage to Vipsania Agrippa, the daughter of the Roman general Marcus Vipsanius Agrippa. Augustus then had him marry his daughter, Julia. Then in BC 6 he went to Rhodes to study. When he came back seven years later, he found out that his wife had been banished for adultery, and that one of two of Augustus' grandsons had died. Then two years later, Augustus' other grandson had died. Tiberius was adopted in A.D.4 by Augustus so he would receive the throne. After that he went to go fight the Germans to get revenge on them for taking out the Roman general Publius Quinctilius Varus' army. After that he went back into Germany two more times and defeated them. Several years later , he was pronounced a triumph, the highest honor for a victorious warrior. Augustus died in A.D.14 and Tiberius was succeeded to the throne. Things looked a lot better for Rome after he was appointed. He was rebellious against other parts of the empire and was keeping Rome safe, and was managing their money wisely. But during the later part of his rule, there were a lot of conspiracies and executions. Tiberius left Rome in A.D.26 to go to Campania, and then the year after that he moved to Capreae. He left the power of the throne to Lucius Aelius Sejanus, but later he realized that he was trying to steal the imperial power. Tiberius killed him and all of his supporters in A.D.31. He stayed in Capreae until he died in A.D.37 in Misenum. Some historians say that Sejanus killed him. People say that his style of government was cold and very unpopular with the people. The person to follow Tiberius after his death was Caligula. He was born in 12A.D. in Antium and was the grandnephew of Tiberius. Caligulas name comes from the word that means "little boot" in Latin. This nickname came from his young experience in military camps when he wore small boots. When Caligula got the throne in 37A.D., it was supposed to be shared between him and Tiberius' grandson, Tiberius Gemellus. But the people voted that it only be Caligula. Caligula later adopted Gemellus, but then had him killed. After only six months of being on the throne, he went insane and became vicious towards people. He spent most of his money on entertainment and building projects, and killed most of his relatives. Among other things, he also made his horse a consul; declared himself a god; tortured people while he dined; and erected temples to himself. He was killed in 41 after a conspiracy was made by his guardsman. The third person of the Julien Emperors was Claudius I. He was born in Lugdunum in 10B.C. He was the son of Tiberius' younger brother, Nero Claudius Drusus. He became a consul for his nephew Caligula, who was the emperor at the time, when he was 47. When Caligula was assassinated in 41, Claudius was proclaimed emperor by the Praetorian Guard. After he became emperor, a conspiracy against his life was uncovered and he went into seclusion. His wife, Messalina, took over the main duties and was very cruel to everyone. In 48, Claudius executed his wife because she had publicly displayed a mock marriage with her lover. Then he married his niece, Agrippina the Younger, and got a big disapproval from the Roman citizens. By her influence, he then deprived his biological son Britannicus and adopted Agrippina's son, Nero, from a previous marriage. After he adopted Nero, Claudius was poisoned by his wife. Many people called Claudius' rule ignorant and malicious. Nonetheless, he did successfully defeat the Germans, and make Thrace and Judea Roman provinces. He also gave responsibility and wealth to those who supported him. The forth and final Julian emperor was Nero. He was born on December 15, 37 at Antium. Nero married his stepfather Claudius' daughter Octavia. When

Definition of Copulative Verb in Spanish

Definition of Copulative Verb in Spanish Copulative verbs are among the most useful verbs in Spanish. Unlike verbs that are used to express an action, copulative verbs are used to indicate that a noun coming before the verb is equal to or has characteristics of the word or words following the verb. Definition of Copulative Verb A copulative verb is one that connects the subject of a sentence with a noun (or noun phrase) that is the equivalent of the subject or an adjective that describes the subject. Copulative verbs denote a state of being and, with the exception of verbs such as to become that express a change in state of being, usually dont express action. You can think of a copulative verb as something like an equals sign: What comes before the verb refers to the same person or thing that comes after it. Note that in Spanish, the subject of a verb doesnt have to be explicitly stated. In the sentence, the subject in Nosotros estamos felices (We are happy) can be deleted without any change in meaning, making Estamos felices. The copulative verb for both sentences is estamos. A copulative verb is also known as a linking verb, copular verb, or copula. The equivalent terms in Spanish are verbo copulativo or verbo de unià ³n. The Three Main Copular Verb of Spanish In Spanish, traditionally the three main copulative verbs are ser, estar and parecer. Ser and estar are usually translated as to be, while parecer usually means to seem. Both be and seem often are copulative in English as well. These verbs are copulative verbs only when they performing a linking purpose. All three, especially estar, have other uses as well. Copulative verbs can be used in all tenses and moods. Examples of the three verbs being used as copulas: Mi hermana es estudiante. (My sister is a student.)No somos una repà ºblica bananera. (Were not a banana republic. In this example, the subject nosotros isnt explicitly stated.)Los mexicanos fueron superiores a nosotros. (The Mexicans were superior to us.)Espero que la comida està © sabrosa. (I hope the food will be tasty.)Mi madre estuvo casada. (My mother was married.)Estamos muy agradecidas. (Were very grateful.)La casa parece triste y vacà ­a sin ella. (The house seems sad and empty without her.)Me parece muy difà ­cil. (It seems very difficult to me. The subject is not explicitly stated.)Pablo me parecà ­a muy guapo. (Pablo seemed very handsome to me.) Other Copulative Verbs Other verbs, such as those that express feelings, appearances, or the action of becoming, can also act as copulas: Sus ojos semejan los de un perro. (Its eyes resemble those of a dog.)Los pobres permanecen pobres y los ricos permanecen ricos. (The poor stay poor and the rich stay rich.)Me siento enojado cuando no me hablas. (I feel angry when you dont speak to me.)El senador se mostraba complaciente. (The senator seemed complacent.)A los 40 aà ±os, Elena se volvià ³ doctora. (At the age of 40, Elena became a doctor.)La oruga se convirtià ³ en mariposa. (The caterpillar became a butterfly.)

The strategic management of human resources Essay

The strategic management of human resources - Essay Example This paper investigates the implementation of strategic human resource management (SHRM) integrating with the scope of linkages between SHRM and Corporate Strategy Process. To demonstrate the integration SHRM and corporate strategy process, strategic integration framework of Golden and Ramnujam's (1985) has considered as a base and evidences has been drawn from both global and UK corporate houses. The out6comes should provide support to the momentum for the HRM activity to accomplish an enhanced level of strategic integration with the corporate planning process. Evidence also supports that after integration HRM activities within the companies have gained a strategic status inside the business planning process. Yeung, A., & Brockbank, W., (1995) mentioned that a very important output of the planning process is a strategy for an organisation. The term strategy refers to what managers want the organisation to accomplish. A strategy positions the organisation in a particular place in the organisation's environment. On the other hand, human resource management (HRM) is the management function that deals with recruitment, placement, training, and development of organisation members. So, we can define strategic human resource management as the management process that involves an organisation's engaging in strategic planning and then acting on those plans by utilizing human resources to get better output and thus any organisation meet its goals. Managers always remember that most important resources are the people who supply the work, talent, creativity, and drive to the corporate strategy process. The Role of Strategic Management with the Corporate Strategy Process: Stephen, T, (1998) added that the corporate Strategy is the broad program for defining and achieving an organisation's objectives, the organisation's response to its environment over time. Basically, administrative tasks needed to put strategy into practice. The management process that involves an organisation engaging in strategic planning and then acting on those plans is known as strategic management. Strategic management provides a disciplined way for managers to make sense of the environment in which their organisation operates, and then to act. In broad terms, two phases are involved: 1. Strategic planning is the name we customarily give to the sense-making activity. This includes both the goal setting and the strategy-formulation processes that Hofer, C. W. Schendel, D., (1978) distinguished. 2. Strategy implementation is the name we customarily give to actions based on that kind of planning. This stage includes Hofer, C. W. Sch

How the tiger got his stripes Assignment Example | Topics and Well Written Essays - 750 words

How the tiger got his stripes - Assignment Example It also works towards ensuring that the Federal resources and funds are used in an appropriate manner to deter threats, vulnerability, and terror related attacks. Moreover, it develops sound concepts that are relevant to the private sector and the critical infrastructure, making sure to address the cyber, human, and physical considerations that are paramount in the adoption of rational and comprehensive programs (Scheuer, n.d). On the same note, the DHS works jointly with the critical infrastructure stakeholders from the private sector and leads in coordinating a nationwide effort to reduce risks that are related to the country’s infrastructure. It does this by developing and implementing a sound and effective critical infrastructure oriented protection to ensure full protection. It also leads in risk management in order to protect the critical infrastructure against issues such as terrorism. Therefore, it collaborates with partners from the private sector in guaranteeing that they establish a risk management program and plan that is geared towards the protection of information technology, ensuring the continuity of the business, and guarantees maximum security. Finally, the DHS plays a major role in the protection by investing in the development of solid frameworks to enhance preparedness measures for the private sector partners (Scheuer, n.d, pp.

Chemical reaction paper Essay Example | Topics and Well Written Essays - 250 words

Chemical reaction paper - Essay Example The chlorine compounds formed such as hypochlorite is in unstable and decomposes gaining oxygen to form a stable compound. Proper understanding of how bleach works require scrutiny of the changes that take place at the molecular level. The oxidation process by the bleach breaks the chemical bonds of the coloured part of the molecules known as the chromophore. The breaking of the bond changes the molecule in such a way that it has no color or does not reflect any color in the normal spectrum that can be seen with naked eyes. On the other hand, reducing bleach acts by converting the double bond of the chromophore into a single bond and thus changes the optical structure of the compound making it colorless (Innes, 2009). During the process, some bonds are broken. The chemical bond in the chromophore is broken which converts it to a compound that has no color or cannot reflect color in the normal spectrum. Another type of bond broken is the covalent bond in the bleaching agent as the release or gaining of oxygen atom

Enhancing Security Process And Systems In Hotel Industy Tourism Essay

Enhancing Security Process And Systems In Hotel Industy Tourism Essay Introduction Since its inception hotels have provided travellers with a place to stay away from home and which offers them amenities that would ensure their comfort and security. The hotel industry core value is to deliver quality service to their guest, and with it also comes the obligation of being responsible for their security while under their care. The security of a hotels guest and how the hotel management and staff take the steps to ensure this spells the success or failure of any establishment. A lax security would mean exposing the guest to a different number of risks and would also reflect poorly on the hotels reputation. Therefore security is something the hotel industry should invest upon to ensure its success, because the bottom line is the question of whether or not a guest will choose to return to a hotel depends solely on how safe and secure they feel while staying in a hotel. However this basic premise is not that easy to put in practice. While different establishments have endeavoured to put in place security measures that would ensure the safety of its guests such as ensuring confidentiality of its guests personal data, using surveillance equipment and the like; the fact is technological advancements have also been used by some criminal elements to circumvent security measures for their own unscrupulous intentions. Cases of identity theft using information stored in a hotel guests key cards, and the recent threat of terrorist attacks are but some of the security issues that the hotel industry has to contend with. This paper seeks to study the security measures being put in place by the hotel industry and how it relates to their operational effectiveness. In particular this research study shall aim to achieve the following: To identify the forms of breaches in hotels security system; To identify the security system and other safety policies of three hotels; To determine recommendations that will enhance and further develop the security system of the hotel industry. The method that will be used in this research paper is a case study of the security measures of three hotels: the Hotel Marriott, the Intercontinental Hotels Group, and the Shangrila Hotel. The three hotels were selected in this study because they are known to be among the leaders in the hotel industry; they have faced or are in danger of facing serious concerns related to security (the Marriot Hotel was attacked by terrorist bombers in the past); and they are also leaders in the field of hotel security. The analysis that will be used in this case study will be based on the assessment paper by Alan Orlob the Vice-President of Corporate Security for the Marriott International, the talk delivered by David Bradley Bonnel who is the Director of Global Security for the Intercontinental Hotels Group, and the Security protocol issued by Shangrila Jakarta. This research paper shall also review related literature concerning the hotel industry its values and principles in relation to ensuring security, and related internet sources concerning hotel security procedures and measures. Literature Review According to Capparella J. (2002), the word hotel is derived from the 14th Latin word hoste meaning person or thing that provides something for a guest, usually lodging, and sometimes food. The concept of a hotel was to provide some sort of temporary lodging accommodations for transients. Hotels varied little in ancient times when they were first described as simply being a boarding house providing a place to rest and nothing more. Throughout the early centuries (1 AD forward) the evolution of the hotel was also minimal. In the middle ages the hotel began to transform. European and English inns became the variations of the hotel during the middle ages. More specialized functions and amenities were included in the inns services. Among these amenities include the private rooms, public kitchens and public gathering rooms. Some inns have also constructed small taverns which were aimed to bring comfort and convenience of the traveller. During this period, the hotel variations were no longer treated and viewed as merely a place to spend the night. This development in the middle ages provided the transition of the hotel concept which will later on become part of the hospitality industry. As the said development emerged during the middle ages, the latter part of the period provided another significant advancement in the inns. Laws, rules and regulations pertaining to the operations of the hotel as well as the corresponding responsibility of the owner were imposed. A French law during the 1300s dictates that any lost property of a client must be replaced by the landlord. A century passed when another French law mandates the registration of every hotel to the state. The English around this period has also formed another set of guidelines and regulations that discusses in detail the comfort and cleanliness provided by the hotel to their guests. The said guidelines eventually served as the European standard for hotels. However, in spite of these advancements, a number of hotels and inns remain lacking on measures involving the privacy and security of guests. Rooms that are considered private have no locks and the guests are exposed to an unsecured communal setting. In the 16th century, France established culinary requirements for hotels that offered dining services that were based on a rating system geared toward quality, promotion, and competition. In the next century, this system of rating a hotel was formally established throughout Europe. By the 1700s, particularly in France, is when the hotel industry or hospitality business formally established itself. Lodging also transformed into a mixed-use business that now offered a variety of services and amenities. The standards for quality, comfort, value, and service were now synonymous with any place of lodging adding to its definition of being a temporary place to spend the night. (Caparella, 2002) In America the concept of the hotel as we know it was further developed with the appearance of larger hotels during the 1800s. These hotels differentiated themselves from other lodging types by their size and by offering of luxurious amenities. Most of these hotels were in large cities and along the major travel routes of stagecoaches, and later the railways. (Ibid, 2002) With the passage of time the core aspects of the services provided by the hotel industry was already well established with good service and security as one of the key concerns. Based on common law hotel patrons commonly assume that hotels have created a relatively safe environment, and that the, common law concept of the innkeepers doctrine addresses the hoteliers role in maintaining a safe and secure environment by requiring the hotelier to take all reasonable measures to provide a secure environment for guests and to safeguard guests property. (Feickert, et.al. 2006) The concept of reasonable protection was further advanced by the courts upon which the levels of liability of hotel owners were increased. The small and independent hotels were also similarly held liable to the standards imposed on large and popular hotels thus giving emphasis on the issue of security among the industry regardless of the size and popularity of the establishment. The said impression of the innkeepers doctrines common law aims to highlight the role of the hotelier in sustaining a safe environment through the adaption of all logical measures to ensure a secure environment to be enjoyed by the guests. The concept of reasonable protection was advanced by the court and has developed into increasing levels of liability of hotels. To date, the issue of security within the hotel industry remains a primary concern among hoteliers. The said issue remains foremost in the minds of both the guests and hotel managers particularly in light of the turmoil of world events. Such concerns of managers often dwell on the most acceptable security measures to hotel guests which will directly be viewed as a measure that will ensure safety and security. With these concerns, hotels must also ensure that providing a welcoming environment remains their highest priority. The hotel guests needs reflect their view on the hotel industry. While a traveller looks for adventure in his travels in each area and country, he still expects to rest and relax within the confines of his hotel room. While he expects to experience thrills out of exploring places, he would need to have access to recreational facilities of the hotel such as the use of the pool and the services in the hotel bar. The guest anticipates the best treatment from the employees and expects traits such as honesty and respect for privacy to be recognized. Being on a holiday, the guest does not expect neither hassles nor inconveniences to hamper his trip. Adapting this perspective of the hotel guest, hotels have formed several quick and effective measures to ensure the security of the guest without invading the privacy. Hotels have also become the ideal target for terrorists since 2004, the post-9/11 period. Militants can assume the same type of strategies to give a statement against the Western imperialism. Hotels remain one of the best targets for such terroristic acts since Western businessmen, government officials, diplomats and intelligence officers frequent the hotels. Such place provides the ideal scene for inflicting terror through international media without penetrating the security ranks of Embassies. The shift towards the targeting hotels was traced to the attacks against hotels in several parts of the globe i.e. Pakistan, Iraq, Jordan, India, Afghanistan, and Egypt. Attacks instigated in Amman, Mumbai, Jakarta and Sharm el-Sheikh were coordinated to hit more than one hotel. Addressing this issue, hotels have adapted measures that will develop security within hotels. The hotel security was perceived to have improved since 2004. Such security mechanisms in several hotel have helped saved lives such as the Marriott Hotel in Islamabad. The hotel industrys vulnerability to attacks is caused however by the strategic nature of hotels. In addressing security issues, the typical notion of general manages and security manages is that the installation of obtrusive and indiscrete security mechanisms will only generate more concern from the guests instead of creating a safe and secured environment. Other hoteliers often see security measures as unnecessary and merely increase the hotel expenses. Nevertheless, the security department and its managers role increased throughout the years. A main concern of hotel owners is the merging of security measures in the operations of the hotel. Instead of isolating the security department from others, security must be integrated within the operating procedures of the hotel. Security measure served as part of the hotel security routine particularly different types of technology such as electronic card-locking system, camera and communication system, as well as a closed circuit television. Additional security features can include safe-deposit boxes, guest-door locks as well as the re gular life-safety systems i.e. sprinkler systems, alarms and fire extinguishers. Hotel security features have been increasingly developed in the past years. This can attributed to the increase in neighbourhood crime, technological advancements and a shift in the demographics of the hotel guests. Such is the case of the electronic door locks which generates a feeling of security expected from the safety measure. Hoteliers have also taken a closer look at the needs and wants of the female traveller being primarily concerned over safety and security measures. As expected, hotel managers may face challenges as the media continuously work on bringing criminal actions to the limelight particularly since the news of the 9/11 attack have changed the perceptions on travelling and safety. Body of the Study and Research Results Case Study Number 1: The Marriot Hotel Experience On July 17, 2003 the JW Marriot and the Ritz Carlton in the upscale area of Jakarta, Indonesia were attacked by two suicide bombers. The bomb blast killed nine people and injured about 52 individuals. Based on the investigation following the attacks it was found out that the suspects checked into the hotel as guests, and that the explosives they used were smuggled into the hotel in their luggage which was not checked because it was too big and had to be placed in a trolley. The hotel staff did not noticed anything because they assumed that hotel guests cannot be terrorists. On September 20, 2008 another Marriott hotel was attacked in Islamabad, Pakistan. A dump truck which was filled with explosives was detonated in front of the hotel killing 54 persons and injuring 266 individuals. Based on the report that the Vice-President for Corporate Security Alan Orlob made before the United States Senate Committee on Homeland Security and Government Affairs in 2009, the Marriott security measures helped in preventing a much bigger casualty in both the Jakarta and Islamabad attacks. In Jakarta during the time of the attack the hotel security were on Threat Condition Red. Orlob claims that the checkpoint placed at the hotel gates prevented the suicide bomber from driving a vehicle laden with explosives straight into the lobby of the hotel. Orlob also states that because of the alert response of the Merriotts three security personnel who were manning the checkpoints that day, helped in preventing the driver from entering the lobby of the Hotel. In the Islamabad attacks a combination of a hydraulic barrier and a drop down barrier prevented the vehicle of the suicide bombers from approaching the main premises of the hotel. The vehicle filled with explosives was detonated at the barrier killing 56 people out of the 1,500 people who were billeted at the Marriott during that day. Orlob claims that the casualties would have been larger if there were no security measures that were put in place. During the attacks in Islamabad, Orlob states that the hotel had 196 security personnel, 60 of which were on duty during that day. They also had sixty two CCTV cameras placed on the inside and outside of the hotel and bomb sniffing dogs. However a paper by security expert, John Solomon the Head of Terrorism Research, World Check (2009) states that in both the Jakarta and Islamabad Marriots security program has had shortcomings on two aspects. First is that the hotel did not have adequate measures for screening guest and staff for possible terrorism risk. Solomon pointed out that in both the Jakarta and Islamabad attacks the terrorists were able to study the area of the hotel and gather intelligence information by checking in as guests. The second shortcoming relates to the failure of the hotel security and risk manager to correctly analyze the possible security risks that the hotel faces. According to Solomon the problem is due to security and counterterrorism specialists penchant for analyzing a security threat exclusively on historical patterns. The common practice of hotels is to hire these security specialists to make a risk assessment which the hotel faces. However by seeing terrorist attacks as recurring patterns what happens in the future will be the same to what is occurring in the present and what transpired in the recent past fails to grasp the fact that terrorist tactics are constantly evolving and developing. The result of this way of thinking is that security experts fails to adopt concrete measures that are applicable to the possible dangers the situation poses. Ironically Orlob also had a similar observation when, as part of a team of hotel security specialist, he visited Mumbai, India after the terrorist attacks in 2009 to the Taj Mahal, Oberoi, and Trident hotels. Orlob included these findings in the same Senate Committee hearing that i have mentioned above. According to Orlob the Taj Mahal hotel failed to address the following security concerns: Before the attacks the terrorists were staying in the hotel for several months posing as guests. They were seen taking photographs and have been studying the layout of the hotel; The police who responded to the attacks were not familiar to the building layout and the plans that were outdated and did not indicate the renovations that has taken place; The Taj Mahal hotel lowered their security measures due to a wrong intelligence report that was given to them; The hotel did not have physical security measures such as barriers, sprinkler systems and the like which could have helped to slow down the terrorists if not deter them. Orlob has noted during the Senate Committee report that after the attacks on the Marriott the security measures in placed have already been reviewed and developed to cope with the threat of terrorists groups. Case Study Number 2: The Intercontinental Hotels Group The Intercontinental Hotels Group (IHG) is one of the leading international hotel chains in the world today. Currently there are about 4,186 IHG hotels operating worldwide bearing the IHG brands of InterContinental Hotels, Crowne Plaza Hotels, Holiday Inn and many more which are franchised and are owned by private companies. The IHG main headquarters is based in the United Kingdom and there are regional offices for the Americas and Asia Pacific region. During the 2009 Mumbai terrorist attacks the Intercontinental Hotels Group were able to send out instructions to two of its hotels in the area concerning security measures they should put in place. According to the Director for Global Security of IHG David Bonne, this quick response helped to shield the IHG properties from the attacks. Bonnel points out in a report dated March 11, 2009 that the IHG were able to address the threat posed by the Mumbai incident due to the timely and relevant information shared by individuals who are in charge of the security and counter terrorism program in their respective corporations. This association of professionals dealing with corporate security were instrumental in providing intelligence that helped to facilitate appropriate response to the crisis, effectively deploy resources, and ensured the flow of information between the corporate headquarters and the hotels that were affected by the attacks. Bonnel states that after 9/11 attacks the IHG has developed a security plan that specifically addresses the threat posed by global terrorism. This security plan is based on the provision indicated in Title IX of the 9/11 Commission Act which has mapped out crisis management as the preparedness of the private and public sector on three aspects of operation which deals with rescue, restart, and recovery. According to Bonnel the IHG crisis management system is an integral part of the whole structure of the corporation, organizational culture, and operations of the company, and provides an effective and flexible response to probable and expected threats to security. The IHG system works through different but interconnected aspects which focuses on the following: constant threat assessment; emergency action plans and business continuity plans that are specific to the site involved; a crisis response plan for senior executives; crisis response teams; a network for internal communications; and a training program for emergency response. The IHG crisis management systems main thrust is to ensure that in the event of a threat or crisis its investments and guests are protected and rescued if the need arises, and in the event of damage to the corporations asset, the system ensures continuity in operations and business functions. One of the core aspects of this crisis management system is the development of a comprehensive counter terrorism program which is based on responding to threats and leads gathered from a reliable intelligence network connected with the Department of Homeland Security (DHS). This counter terrorism program works by evaluating and then categorizing all of IHGs hotels against a profile on terrorist risk. Each hotel location will also be assessed in a regional strategic threat assessment. The entire IHG hotels capability to resist an attack will also be comprehensively assessed, and management will be provided with an action plan that would increase the hotels security capability. A strict monitoring of compliance to the plan will also be carried out to ensure its implementation and in order to have a constant evaluation of the whole implementation process. According to Bonnel the IHGs counter terrorism program was designed with the view of implementing it within the framework of mandator y compliance with standards regarding operational and structural safety and security. Case Study Number Three: The Shangri-la Hotel Jakarta Hotel Shangri-la Jakarta is one of the hotels that are in operation in the Southeast Asia region. The information issued by Shangri-la Jakarta states that it has a superb reputation when it comes to ensuring the safety and security of its guests and personnel, and the hotel claims that many experts in security has considered it to be a preferred base in the city in case of emergencies. The security measures implemented by Shangri-la Hotel Jakarta are quite similar to the Marriot and IHG. It has a UVS or Under Vehicle Scanning system which is located at the main gate of the hotel; it has EVDs or Explosive Vapour Detectors; it employs bomb sniffing dogs that have been certified by the Australian Law Enforcement and Working Service Dog Handler Association; its X-ray machines for luggage scanning are state of the art; around 330 CCTV cameras are installed in the hotel; there are around 200 highly trained security staff; there are satellite telephones in case normal phone communications a re cut off; and the hotel also has a helipad on its roof. The Shangri-la Jakarta also boasts of a comprehensive Civil Disturbance Plan designed to address different possible situations that might arise in its country of operation. Like the Marriott and IHG the Shangri-la Hotel Jakarta hires security experts that acts as consultants to the hotel. Reliable intelligence is provided for by these security consultants. The Shangri-la hotels team of local and international experts in security helps in keeping the hotel abreast to the security situation in Jakarta which develops its readiness and capacity to respond to any potential threat to its guests safety and security. The chart below shows the comparative data of the three hotels based on the reference material used: Hotel Marriot IHG Shangri-la Hotel, Jakarta Secondary 1 deadbolt lock Smoke detectors and fire sprinkler systems CCTV cameras Explosive Vapour Detectors X-ray machines CCTV Cameras X-ray machines Smoke detectors and fire sprinkler systems Other security measures possibly use but not identified in reference material used by researcher. UVS (Under Vehicle Scanning) system EVDs (Explosive Vapour Detectors) X-ray machines CCTV cameras Satellite telephones Highly trained security personnel Bomb sniffing dogs Expert Consultant Highly trained security personnel Bomb sniffing dogs Expert Consultant Highly trained security personnel Bomb sniffing dogs Expert Consultant Viewports in all guestroom doors interior corridor access only access control on all guest exterior access doors Viewports in all guestroom doors bollards and barriers Same although not indicated expressly in the reference used by the researcher. Same although not indicated expressly in the reference used by the researcher. Roof helipad Security Guidelines and Emergency Plans Cooperation with International Security specialists groups and Government Agencies concerned Security Guidelines and Emergency Plans Cooperation with International Security specialists groups and Government Agencies concerned Security Guidelines and Emergency Plans Cooperation with International Security specialists groups and Government Agencies concerned Conclusion The case study of the security measures being implemented by the Marriott, IHG, and Shangri-la shows certain similarities in terms of the equipment used, personnel involved, physical structures built, and development of a comprehensive security and crisis management plan. All three has hired security experts to provide detailed intelligence reports and to conduct and develop a crisis and threat assessment in order to develop the hotels preparedness in the event that such threats will occur. It is also clear that security plans are directly related to the hotels image and reputation, and most security plans is actually part of the hotels commitment to its guests to ensure that their peace of mind and security are taken cared of while under their care.

Comparing the Supernatural in William Shakespeares Hamlet and Macbeth

Comparing the Supernatural in William Shakespeare's Hamlet and Macbeth  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚   In the time of William Shakespeare there was a strong belief in the existence of the supernatural. Therefore, the supernatural is a recurring theme in many of Shakespeare's plays. In two such plays, Hamlet and Macbeth, the supernatural is an integral part of the structure of the plot. It provides a catalyst for action, an insight into character, and an augmentation of the impact of many key scenes. The supernatural appears to the audience in many varied forms. In Hamlet there appears perhaps the most notable of the supernatural forms, the ghost. However, in Macbeth, not only does a ghost appear, but also a floating dagger, witches, and prophetic apparitions also make appearances. The role of the supernatural is very important in both Hamlet and Macbeth. A ghost, in the form of Hamlet's father, makes several visitations in the play. It first appears to the watchmen, Marcellus and Bernardo, along with Horatio near the guardsmen's post. The ghost, though silent causes them a little anxiety, "It harrows me with fear and wonder"(I.i.53). It is not until the appearance of Hamlet that the ghost speaks, and only then after Horatio has expressed his fears about Hamlet following it, "What if it tempt you toward the flood, my lord, or to the dreadful summit of the cliff"(I.iv.76-77). The conversation between the ghost and Hamlet serves as a catalyst for Hamlet's later actions and provides insight into Hamlet's character. The information the ghost reveals incites Hamlet to action against a situation with which he was already uncomfortable, and now is even more so. Hamlet is not quick to believe the ghost, "The spirit that I have seen may be ... ...e supernatural provides a catalyst for action by the characters. It supplies insight into the major players and it augments the impact of many key scenes. The supernatural appeals to the audience's curiosity of the mysterious and thus strengthens their interest. Works Cited Curry, Walter. Supernatural in Hamlet and Macbeth. London: Mass Peter Smith, 1968. Epstein, Norrie, The Friendly Shakepeare, New York, Viking Publishing, 1993. Magill, Masterplots- Volume 6, New Jersey, Salem Press, 1949. Schlegel, August Wilhelm.   Criticism on Shakespeare s Tragedies . A Course   Ã‚  of Lectures on Dramatic Art and Literature. London: AMS Press, Inc., 1965.  Ã‚   Shakespeare, William.   Tragedy of Macbeth . Ed. Barbara Mowat and Paul  Ã‚   Warstine. New York: Washington Press, 1992.  Ã‚  Ã‚   Wills, Gary. Witches & Jesuits. Oxford: Oxford University Press, 1995.   

I Love My Country Essay

I love my country. I am proud to be a Canadian. We live in a beautiful land; we have ample natural resources; we have a long peaceful history; we are a truly multicultural nation; we have made major contributions to the advancement of society; and we are, all in all, a great people. Canada is the second largest land mass on earth — and what a beautiful country it is! Surrounded by three oceans, it has an incredible variety of landscape. From the vast, pure, arctic north, to the breathtaking Rocky Mountains, to the prairies, through the rocky Canadian Shield, the fertile farmlands of southern Ontario and Quà ©bec, to the picturesque Maritime Provinces, Canada is amazing. Each region has its own beauty. Our cities are filled with exciting things to do; our small towns are welcoming and rich with history; our farmlands are abundant and peaceful. In my southern Ontario home, I can enjoy four beautiful seasons and, within little more than an hour, I can be experiencing the country’s largest city, resting along the shores of the Great Lakes, or hiking through wilderness trails. I cannot imagine anywhere else on earth with such beauty and diversity. Our amazing landscape also provides us with many natural resources, which we have learned to harvest. Hydro power from Niagara Falls, abundant forests and fish stocks, fertile farmland, rich oil fields — the list is long. We have more than enough to help ourselves and, along the way, we have ample opportunities to help the rest of the world. Our wealth gives us so many advantages and, I think, special responsibility in the â€Å"global village.† One of the things about Canada which makes me most proud is our peaceful history. Certainly, we have been involved in wars and, when necessary (such as in World War II), Canadian soldiers made a major difference. But the Canadian mentality is oriented towards peace. Our troops are peace-keepers, not aggressors. Our instincts are to resolve our problems through negotiations, not bloodshed. Both in our relationships with other countries and in our internal problems, we tend to avoid violence. Even in our most difficult divisions –around the treatment of native peoples and in the Quà ©bec separatist questions –violence is rare. It does happen; there are always people who will be extreme. But we have never had any all-out wars, and I doubt that we ever will. Our attitude towards peace also contributes to our relative safety. Of course, there are incidents of violence in Canada. The Montrà ©al massacre of 11 years ago and recent episodes of school violence come readily to mind. However, both our laws and our collective sensibility makes us less likely to experience violence. We don’t have to worry about being shot when we walk outside our doors. In an increasingly violent world, we can still feel safe and secure in our homes. I am particularly grateful for Canada’s diversity. Canada truly is a multicultural nation. In Canada, people of different colours, races and religions live together. We don’t have neighbourhoods which are defined as â€Å"white† or â€Å"black†. We learn from one another and, in my opinion, our lives are richer for the opportunity to share in such varied experiences. The world is also greatly enriched by the contributions of Canadians. A Canadian team, led by Drs. Banting and Best, discovered insulin. Another Canadian, Joe Naismith, created the game of basketball. Canadians invented the mechanical arm which is used on space shuttle missions. And, perhaps most importantly to all teenagers, one Canadian, Alexander Graham Bell, revolutionized communication with the invention of the telephone! Canadians have, as well, had a huge presence on the world stage. From diplomats such as Lester Pearson to entertainers such as Celine Dion, the world has come to know and love Canadians. But it’s not just the famous who make Canada special. Everywhere I go in this country, I meet wonderful, welcoming people. When I read the works of Canadian authors, watch Canadian television, read Canadian magazines, I know just how special our country is. Canada is my home, and I want it to stay the way that it is. I love this country and, at this difficult time, I am counting on those in powers in this country — the politicians and the adults who elect them — to believe that Canada IS worth saving, and to work to save it.

The Advantages of Technology Essay Example

The Advantages of Technology Essay Example The Advantages of Technology Essay The Advantages of Technology Essay Nowadays people worry about effect of new technologies on our society, they suppose that the influence of the latest developments is harmful for their lives. However, there are many people who see the advantages of technology. First of all, the products of new technologies like electronic devices are very useful in daily life. People can save a lot of time by using computers, mobile phones etc. This is especially beneficial in the workplace where employees can handle their work faster than they could in the past by using computers and the Internet. Also, new technologies such as mobile phones and the Internet have revolutionized the way of communication and finding information. The new way of communication requires less number of spent time and money. As a result, the economy benefits. However, using new technologies could also have negative effects. Many people use electronic devices too intensive and they become addicted. Moreover, we consume a lot of energy by using and developing new technologies. This may cause a disruption in the atmosphere and climate changes. Besides, not the all products of new technologies are made for simplification human’s lives. Atomic bombs, guns, radiation etc – all this stuff was made with one purpose: to kill humans. So, new technologies aren’t always harmless for society. To sum up, I’d like to say that despite the fact, new technologies have lots of benefits, we must use them very carefully. We can’t say exactly if the development of new technologies will be harmless.

The Factors that Contribute to Effective Use of iPads with PMLD Pupils The WritePass Journal

The Factors that Contribute to Effective Use of iPads with PMLD Pupils Introduction The Factors that Contribute to Effective Use of iPads with PMLD Pupils . Waters-Adams, S. (2006). Action Research in Education. Faculty of Education Plymouth. The Factors that Contribute to Effective Use of iPads with PMLD Pupils 1. Introduction The Factors that Contribute to Effective Use of iPads with PMLD Pupils ) recently published an article outlining the role of interactive technology in the SEN classroom, describing pupils as most engaged and motivated when applications were visual and contained sound, music and rewards. An important contributor to the field has been the tablet device, specifically the Apple iPad, a slim, lightweight and multi-touch device for downloading, accessing and interacting with a vast range of applications. To date, little empirical evidence of the effectiveness of the iPad in supporting learning in pupils with PMLD has been conducted and reported, although case studies published by schools that use iPads to support such learners are beginning to emerge. For example, the deputy head teacher at Topcliff School has reported that iPads have had a positive impact and response from their special needs pupils and teachers alike, as the iPad is easy to use, accessible and allows the user to access many well-designed applications, a sentiment shared by the head of music at Mary Elliot Special school, who described the technology as easy to use allowing teachers to feel confident in using ICT, with cheap yet engaging applications. In a blog written by ‘Jwinchester25’ (20 12), a head of year in a generic special school for pupils with a range of special educational needs, the iPad is described as a device that enables and allows learning at any time, with a wealth of sensory applications that are ideal for learners working between p1 and p2, owing to the visual impact and instant feedback provided by its applications. Undoubtedly, the iPad has several factors that are advantageous in supporting the learning of PMLD pupils, including the range and value of its applications, its sleek and easy to use design, and use of touch technology, which can help overcome barriers for pupils facing issues using the traditional mouse and keyboard (Bean, 2012). However, such advantages come with important caveats; teachers must ensure that the device is both adequately positioned and mounted to optimise both vision and interaction (Watson Hyatt, 2010; Rahman, 2012). 2.4. Conclusion Pupils with PMLD have greater difficulties in learning and have additional impairments in functioning and needs that can create barriers to learning. Practitioners and teachers can support pupils to overcome such barriers by providing a learning environment that is stimulating to the senses, and promotes motivation and engagement. The world of technology can augment such learning by enabling pupils with PMLD to communicate and engage with the world around them. However, in order to maximally support such learners, technology must be tailored to the specific and individual needs of each pupil, requiring a thorough and accurate assessment of each pupil’s needs. It would appear that the Apple iPad has great potential to act as a tool for learning for pupils with PMLD, however there remains a gap in the empirical literature regarding the factors that might influence successful use of the iPad in such a teaching environment. 1. Methodology The following chapter discusses the research methodology chosen for the present study and provides the rationale underpinning its selection. As action research was selected as the prime research strategy, this chapter will discuss and explain what action research entails and also provide a brief explanation of the data collection methods that will be employed. Furthermore, the chapter will discuss the technique of sample selection and sample size proposed. The chapter will conclude with a discussion of the research instruments that will be utilised to gather the primary data. 1. Research Strategy According to Lewin (1946), action research is â€Å"a comparative research on the conditions and effects of various forms of social action and research leading to social action (using) a spiral of steps, each of which is composed of a circle of planning, action and fact-finding about the result of the action†. It involves a practical approach to research inquiry in a social institution (Waters-Adams, 2006), and is perhaps more interactive than other research methodologies, as it balances data collection and analysis with problem solving action in the field. This is advantageous as it allows the researcher to derive predictions regarding change within the research site (Reason Bradbury, 2002). It is conceptualised as a collaborative process between the researcher and the research site and population, so it allows not only for observation and reflection, but also action and improvement of practice (Mills, 2006). Action research was particularly appropriate in this context. The author of the present study is an ICT coordinator, and was keen to discover how new technology purchased by the author’s school could be most effectively used with PMLD learners. Action research is often used when a new initiative is about to be implemented, in the absence of knowledge regarding the best method to do so. It allows for the discovery of practical solutions that are directly derived from the specific circumstances of the research site. However, as action research does not involve the objective measurement of phenomena, it can suffer from researcher bias (Mills, 2006). However, all researchers bring a degree of subjectivity shaped by individual experience, and it is the action researcher’s challenge to recognise such bias and build a critical reflexivity into the research process accordingly (Herr Anderson, 2005). Action research can be time consuming, and difficult to conduct in tandem with normal classroom activities. For this reason, Mills (2006) advoc ates developing a timeline of enquiry. The timetable for the current study is as follows: Phase 1 (July 2012): Develop research questions. Phase 2 (August 2012): Conducted critical review of relevant literature. Phase 3 (September 2012): Conduct classroom observation. Disseminate questionnaire to second school. Phase 4 (October 2012): Conducted semi-structured interviews with teachers. Phase 5 (November – December 2012): Data collation and analysis Phase 6 (Early 2013): Review, question and action. Disseminate research findings to interested parties. 3.2. Data Collection According to Mills, â€Å"the importance of data collection is to challenge yourself to explore every possible angle to try to find patterns and seek out new understanding among the data† (2006: 122). The selection of data collection methods forms a fundamental step in the research process and should be underpinned by the concepts of reliability and validity. Reliability relates to the accuracy of the data and urges the researcher to consider whether the data they have collected presents an accurate representation of the reality under study. Validity refers to the essential truthfulness of the data; an assertion that the data collected actually measures the reality under study. Producing high quality research is of particular concern to the action researcher in schools, as the teacher researcher has an additional obligation to their students, and to add to the professional knowledge base (Sagor, 2000). One method of enhancing the quality of research is to triangulate data coll ection; to use more than one source of data during more than one point in time. The present study included questionnaires, observation and semi-structured interviews. The approach therefore was mainly qualitative, although the inclusion of some closed-ended questions in the questionnaire allowed for some limited quantitative enquiry. Questionnaires The questionnaire was designed and will be disseminated via Survey Monkey, an online research resource which allows users to design surveys and collect and analyse data easily. The questionnaire contained both open-ended and closed-ended questions to enable respondents to both answer the specific research questions, and also provide their own responses to add richness to the data. Invitations to participate in this part of the research will be made to members of staff from a different school to the research site, and respondents will be invited to complete the questionnaire via an online link. The questionnaire has been designed specifically to investigate how other schools are integrating iPads into their work with PMLD learners. The main advantage of the questionnaire method is that it potentially allows the researcher to collect a large amount of information in a relatively short amount of time (Mills, 2006). However, the method is notorious for returning lower response rates. Gen erally speaking, postal survey methods have an average response rate of below 10%, whilst typical response rates for online surveys are a little higher, at 20 – 30% (SurveyMonkey, 2012). Observation The observations will be conducted only at the primary research site, and will be participatory in nature, as this allows for more focused naturalistic observation (Bell, 2005). In the present study, observation will take place with four pupils with PMLD as they use iPads as part of normal teaching and learning activities. The observations will be guided by the use of the Engagement Profile (SSATrust, 2010) which will enable the researcher to observe exactly which factors involved in the use of iPads engage pupils. For an example of the Engagement Profile observation sheet refer to Appendix A. Interview The aim of the interview is to elicit information about participant’s attitudes, opinions and perspectives in order to form a meaningful understanding of the phenomena under study (Hannan, 2007). Specifically, this research will include the use of semi-structured interviews, which allow researchers to have a set of specific questions to discuss, but allows for some flexibility on the respondents’ behalf. One interview will be conducted with the class teacher, and will address the ways in which iPads are incorporated into teaching activities with PMLD learners. 1. Sample Size and Sampling Techniques For questionnaire completion, sampling will follow the snowballing technique, a non-probability sampling technique whereby participants in turn recruit future participants from among their acquaintances. In this instance, the link to the online survey will be sent to the target population, with a request that it is passed on to other interested parties. As the likely response rate is as yet unknown, the link will be sent to all possible study participants. The return rate will determine whether any quantitative data analysis will be conducted on the closed-ended survey items. The observations will be limited to four pupils, who will be identified as appropriate for participation via the researcher’s own knowledge of the pupils within the research site, and via discussions with classroom teachers. Only one interview will be conducted with the classroom teacher. Methods were selected that drew upon small samples to provide an in-depth exploration of the area under study, the num ber of observations and interviews was restricted to maximise the effectiveness of such in-depth exploration (see Kruger Casey, 2009 for a discussion regarding sample size when using qualitative methods. 4. Ethical Considerations Of prime concern to any researcher, are the ethical considerations and implications of their work. A full understanding of research ethics, and adherence and accountability to an ethical framework can provide a solid base for the research work in order to achieve completion of said research successfully (Willis, Inman and Valenti, 2010). Adherence to ethical considerations in research promotes the aims of research; prohibiting the falsification of results avoids error. Ethical norms ensure that the researcher remains accountable to the public and can prevent harm; therefore prior to the commencement of any piece of research, it is essential to consider all the ethical implications that may present themselves throughout all stages of the study. Central to research ethics is the issue of consent. The proposed study will provide interview participants with a Participant Information Form (PIF) detailing exactly the aims and processes of the research, and the contact details of the resear cher. A consent form will be given with the PIF for both the participant and researcher to sign. The form will detail the participants’ right to refuse to participate, and right to withdraw consent at any point during the research, without penalty. As the pupil observations will be conducted as part of normal teaching and learning activities, it is not necessary to seek permission from parents. In a dissertation work, keeping the personal details of the respondents secured is a prime ethical requirement, therefore, another major ethical consideration of the proposed study relates to anonymity and confidentiality. Conducting any research within the workplace could raise concerns among participants; therefore the interviews and Engagement Profiles will be anonymised and assigned codes rather than names. Surveys will be conducted anonymously via SurveyMonkey, access to data will be strictly limited to the researcher, and all participants will have the right to access their own information. References Bean, I. (2012) A helping hand. SEN Magazine, February 2012. Available at: https://www.senmagazine.co.uk/articles/856-how-can-we-make-computers-more-accessible-to-all.html (accessed 13.08.2012). Boote, D.N. Beile, P. (2005). Scholars before researchers: On the centrality of the dissertation literature review in research preparation. Educational Research 34 (6): 3 – 15. Carpenter, B., Egerton, J., Brooks, T. Durdle , R. (2011). Engagement in Learning. Available at education.gov.uk/complexneeds/modules/Module-3.2-Engaging-in-learningkey approaches/All/downloads/m10p080c/Special_Children_Engagement_in_Learning_201_June-July_2011_pg40-42.pdf (accessed 29.08.2012). Condie, R., Munro, B., Seagraves, L. Kenesson, S. (2007). The impact of ICT in schools – a landscape review. Becta. Cunningham, J. (2010). Profound education: learning and PMLD. SEN magazine, January 2010. Available at: senmagazine.co.uk/articles/496-profound-education-learning-for-those-with-pmld.html (accessed 29.08.2012) Davis, P. Florian, L. (2004). Teaching strategies and approaches for pupils with special educational needs: A scoping study. Department for Education and Skills. Available at education.gov.uk/complexneeds/modules/Module-1.1-Understanding-the-child-development-and difficulties/All/downloads/m01p010c/II.teaching_strategies%20including_aspects_of_II.pdf. (Accessed 03.08 2012). Department of education and early childhood development. (2010). iPads in special education. Available at: ipadsforeducation.vic.au (accessed 05.08.2012). Department for Education and Skills (2004). Research Report Number 578: Inclusion and Pupil Achievement. DfES Publications, Nottingham. Florian, L. Hegarty, J. (2004). ICT and Special Educational Needs (Learning Teaching With ICT). 1st Edition. Open University Press. Foyle, A. (2012). Switched on to education. SEN magazine, January 2012. Available at: senmagazine.co.uk/articles/378-switched-on-to-education-the-use-of-ict-in-sen.html (accessed 29.08.2012) Hannan, A. (2007). Interviews in education research (online) University of Plymouth. Available at: edu.plymouth.ac.uk/resined/QUESTS/index.htm (Accessed: 03.08.2012). Healy, D., Noonan Walsh, P. (2007). Communication among nurses and adults with severe and profound intellectual disabilities: Predicted and observed strategies. Journal of Intellectual Disabilities 11(2), 127-141. Herr, K. Anderson, G. (2005). The Action Research Dissertation: A Guide for Students and Faculty. Sage Publications, CA. Iovannone, R., Dunlap, G., Huber, H. Kincaid, D. (2003). Effective educational practices for children with autism spectrum disorders. Focus on Autism and Other Developmental Disabilities 18: 150 – 166. jwinchester25 (2012). iPad in a SEN Environment: Some of the uses. Available at: http://senclassroom.wordpress.com/2012/03/17/ipad-in-a-sen-environment-some-of-the-uses/ (accessed 15.08.2012). Kuh, G., Cruce, T., Shoup, R., Kinzie, J. Gonyea, R. (2008). Unmasking the effects of student engagement on first-year college grades and persistence. Journal of Higher Education, 79 (5): 540–563. Krueger, A., and Casey, M. (2009) Focus groups, a practical guide for applied research (4th edition) Sage, Los Angeles. Lacey, P. (2009). Developing the thinking of learners with PMLD, PMLD Link 21 (2): 15-19. Lacey, P. (2011) A profound challenge. Available at: senmagazine.co.uk/articles/396-designing-a-curriculum-for-pmld-a-profound-challenge.html (accessed 29.08.2012). Lewin, K. (1946) Action research and minority problems. Journal of Social Issues 2(4): 34-46. Longhorn, F. (1998). A Sensory Curriculum for Very Special People. London: Souvenir Press Ltd. Mary Elliot School (ipad case study, apple site) Available at: apple.com/uk/education/profiles/mary-elliot/ (accessed 04.08.2012). Marlow,W., Wolke, D., Bracewell, M. Samara M. (2005). Neurologic and developmental disability at 6 years of age following extremely preterm birth. New England Journal of Medicine 352 (1), 9-19 Mcniff, J. (2003) Action research for professional development: Concise advice for new action research (3rd Edition). Available at: jeanmcniff.com (Accessed 03.08.2012). Mills, G. E. (2006). Action Research: A Guide for the Teacher Researcher (3rd Edition). Prentice Hall. Ofsted (2004a), Report: ICT in schools – the impact of government initiatives: School Portraits – Eggbuckland Community College. London: Ofsted Ofsted (2005,) Embedding ICT in schools – a dual evaluation exercise. London: Ofsted. Piaget, J. (1977). Gruber, H.E.; Voneche, J.J.. eds. The Essential Piaget. New York: Basic Books. Qualifications and Curriculum Authority (2007). Marker Training 2007. National curriculum assessments monitoring report. QCA/07/3421 Rahman, S. ( 2012). Getting started: pads for special needs. Rahman Publishing. Reason, P. Bradbury, H., (2002). The SAGE Handbook of Action Research. Participative Inquiry and Practice. 1st Edition. London: Sage Sagor, R. (2000). Guiding School Improvement with Action Research. Association for Supervision and Curriculum Development, UK. Sparrowhawk, A. Heald, Y. (2007). How to Use ICT Effectively With Children With Special Educational Needs. Edition. Learning Development Aids. Waters-Adams, S. (2006). Action Research in Education. Faculty of Education Plymouth. Watson Hyatt, G. (2010). The iPad as an affordable communicator. Initial review May 15. Available at: doitmyselfblog.com/2010/the-ipad-as-an-affordable-communicator-initial-review/ (accessed 29.08.2012). Williams, P (2005), Using information and communication technology with special educational needs students: The views of frontline professionals. Aslib proceedings: new information perspectives 57 (6): 539–553. Willis, J., Inman, D. Valenti, R. (2010). Completing a professional practice dissertation: a guide for doctoral students and faculty. IAP. Wright, J, Clarke, M, Donlan, C, Lister, C, Weatherly, H, Newton, C, Cherguit, J and Newton, E (2004). Evaluation of the Communication Aids Project (CAP). London. Available at: DfES. dfes.gov.uk/research/data/uploadfiles/RR580.pdf (accessed 14.08.2012).

Working Capital Strategies Paper and Power Point Presentation Essay

Working Capital Strategies Paper and Power Point Presentation - Essay Example this the core concentration of the company is now on improving its operations and to attain a better position in the industry by deploying suitable cash management strategies. This particular report will focus on the different asset-liability management strategies that the company has adapted so far. The report analyses the results of the year 2006, 2007 and 2008. It also makes an assessment about the future cash management strategies that the company can adapt. Â   The end of financial year 2006 showed a steady increase in the Net sales for the company. The increase was more than US $ 9 billion, when compared to the figures of the financial year 2005. (Annual report Home Depot, 2006).Side by side the company’s net asset also increased to US $ 52.3 billion from US $ 44.4 billion in this particular year. (Annual report Home Depot, 2006). This increase in current assets is mostly due to the acquisition of Hughes Supply in the supply segment. Also apart from this the company made another major acquisition in China, in its retail segments. Thus the supply chains were made stronger as well as there was a steady strategic decision, which increased the number of outlets in the developing market of China. Due to all these facts it can be concluded that though the net sales of the company increased by 11.4% but the Net earnings remained same to US $5.8 billion, when compared to the previous year. (Annual report Home Depot, 2006). In fact the net earning as a percentage of net sales showed a decreasing trend. The cause for this decline can be twofold. Firstly it may be due to the increase in fixed asset of the company that year (which incurred a huge amount of cost), and it may also be due to the lowering of demand of the household appliances. The later fact is also reflected in the company’s balance sheet where it shows that weighted average weekly sales per operating store as well as the retail comparable store, as a percentage of total sales have decreased to some

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Introduction to Global Business - Assignment Example First, Silence is consent and it might be that their silence to contribution is a means of approval to the points contributed in the meeting. The use of individualism is a dimension that is of great impact in the meeting. If they contributed to the meeting, they might spoil the broth by changing the theme since it appears like Sue has a great trust in them. Sue being the project manager she should be motivated by the dimension of femininity and like her role as the leader for charity begins at home. She should believe in herself and things will work out as she wants. Nowadays, innovation has become a continuous event. Over years things have been changing drastically from one generation to another due to the fact of improvement from the various ideas or deeds. In the industry of music it is evident that music has been growing from various old styles to newer styles which until today have never been exhausted. New artist come up almost daily and others are being born. Each of the artists that come up has got his/her style in the music industry. Rap music is one of the fields in the music industry which has shown great success. It has grown from various themes like humor, and lightheartedness in the late 80’s and early 90’s till it begun to take a darker turn where the theme nowadays is mostly about Cars, Money, and Fame. Various groups like NWA by Eazy-E, Ice Cube and Dr. Dre are one of the main leaders of rap and they are the founders of what is now called the gangsta rap. New culture goes hand in hand with new things that come as a result of changes from the previous ways of lifestyle. The daily struggles of living in poverty and illicit ways of obtaining money became the theme and it started from there. Since then, rap has branched out with people having commercial success, and has exploded in popularity. Currently rap is not the same everywhere; it has reached a position of

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Human resource in public sector (several topics to choose from) - Essay Example It can further be said that a performance appraisal is an assessment and discussion of how a worker has performed in his or her work and this assessment is completely based on the performance of the individual workers. It is not based on the characteristics that are displayed by the individuals in the workplace and the latter are some of the most commendable aspects of performance appraisals. This process helps in the measurement of the skills that have been displayed and the things which a worker has accomplished with as much accuracy and uniformity as possible and this is done with the aim of ensuring that the improvement of the performance of the organization concerned. When this process is conducted within an organization, it more often than not leads to the understanding of the workers by the management of the said organization. ... In addition, this process is designed to ensure that the workers, through an assessment of their abilities, are provided with the opportunities that are necessary for the promotion of their professional growth. It can be said to be a methodical process which gives the direct supervisors of the workers being assessed the opportunity to determine the skills of the said workers so that they can measure the payments that are made to the workers in comparison to the aims and objectives of the organization (Kline & Sulsky, 2009). It is a process which also provides the management of the organization the opportunity to make an analysis of the factors that determine how the workers perform over a certain period. One would say that it is a process that helps the organization’s management to be in a position where it is able to provide guidance to its workers towards a path which will lead to the better performance of their work. In many organizations, the process that is performance ap praisal that is conducted among their workers is an activity which has to be conducted on an annual basis and has to be conducted regularly and in a standardized manner to ensure that there is a thorough assessment of the functioning of the organizations involved. While this can be said to be the ideal scenario, in many cases, the role that is given to the immediate supervisors of the workers under them as not only as the assessor, but also a judge, tends not to go down well with them and it is a fact that the entire procedure tends to be heartily disliked by many supervisors. This is because of the fact that many of the supervisors involved tend to hold the fate of their employees in their hands during this process, a situation which many individuals do not often lightly, since

Tobacco and alcohol Negative Impacts Essay Example for Free

Tobacco and alcohol Negative Impacts Essay Today, controversial questions are now rising like â€Å"Are law makers being duped into thinking that legal drugs are the more dangerous, not because of their intrinsic qualities, but simply because they are more widely used?† and â€Å"Should not we be worried about what will happen when current illegal drugs are legalized and much more widely used?†   Ã‚  Ã‚  Ã‚  Ã‚   Lawmakers claim that the legal drugs, alcohol and tobacco, are more dangerous than has been acknowledged and, in fact more dangerous than the illegal drugs like heroin, marijuana, and cocaine. (Van, 1984) Ideologically speaking it is discriminatory and unfair if alcohol and tobacco are freely sold and that illegal drugs are not. Empirically, alcohol and tobacco are medically more harmful than cocaine, heroin, and other illegal drugs.   Ã‚  Ã‚  Ã‚   Around four hundred thirty thousand Americans die per year because of tobacco and more than one hundred thousand die because of alcohol. While illegal drugs only adds up to a mere three thousand five hundred a year. It is surprising that tobacco and alcohol kill hundreds and thousands of users and nonusers as well, counting victims of homicide, accidents and passive smoke.(Nadelemann, 1989). This only proves that tobacco and alcohol is almost one hundred fifty times more dangerous than illegal drugs. Criminalization makes illegal drugs harmful. (Van, 1985) Legalizing them will make them less harmful. Why? Their production and dosage will be regulated and will be standardized. These will sure have a dramatic reduction in mortality rate for illegal drugs. In terms of chronic medical effect, these drugs do not cause any medical pathology as compared with alcohol and tobacco cigarettes do. Any drugs cannot match the ravaging impact of alcohol in the liver and tobacco’s carcinogenic impact on the lungs. Reference Grinspoon, Lester, and James B. Bakalar. 1993. Marihuana: The Forbidden Medicine.   Ã‚  Ã‚  Ã‚   New Haven, Conn.: Yale University Press. Nadelmann, Ethan A. 1990. Should Some Illegal Drugs Be Legalized? Legalization Is the Answer. Issues in Science and Technology, 6 (Summer): 43-46. Van Natta, Pearl, Henry Malin, Darryl Bertolucci, and Charles Kaelber. 1984-85. The   Ã‚  Ã‚  Ã‚   Hidden Influence of Alcohol on Mortality. Alcohol Health and Research World, 9   Ã‚  Ã‚  Ã‚   (Winter): 56-59. Weaver, Mary Anne. 1995. Children of Jihad. The New Yorker, June 12, pp.40-47.

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Observation and Interpretation: Throughout the text, fate and the gods are blamed for the cause of the problems, however subsequent choices made later on by the characters appear to be free will, however are actually influenced by fate and the gods. So what?: This makes the audience blame the gods for the overall out come, but still blame the main character for her choices. Quotes: P48 l. 1014-1015 â€Å"The gods/ And my evil-hearted plots have led to this.† P39 l. 717 â€Å"What good luck chance has brought you.† P61 l. 1416-1419 â€Å"Many matters the gods bring to surprising ends./ The things we thought would happen do not happen;/ The unexpected God makes possible;/ And such is the conclusion of this story.† To an ancient Greek, fate was thought of as the power that determined all of our destinies, although a person could make choices along their life to change small outcomes, which was the extent of free will. In the play Medea, fate is used as a scapegoat to blame some of the problems happening to the characters, despite the fact that most of the characters had free will. In some instances the characters are not even aware of the causes behind the causes of their problems. Therefore, throughout the text, fate and the gods are blamed for the cause of the problems, however subsequent choices made later on by the characters appear to be free will, however are actually influenced by fate and the gods. The characters in the play make many references to...